Former Leinster, Ireland and Lions rugby player, Brian O'Driscoll, is now part of the 'ZEROFIT' team!
ZEROFIT - The World's Warmest Baselayer® - is pleased to welcome former Leinster, Ireland and British & Irish Lions rugby player, Brian O'Driscoll, as a brand shareholder and ambassador in its efforts to encourage increased sport participation and physical activity for people of all ages.
Since launching as a DtoC brand in early 2021, ZEROFIT's popularity with outdoor enthusiasts has grown exponentially. Central to this success are key products such as the ZEROFIT Heatrub Ultimate base layer (Japanese standard: here ), which has been independently tested in the Osaka laboratory and proven to be five times warmer than regular base layers, making it ideal for hiking, sailing, skiing, fishing and motorcycling. The Heatrub Move base layer features "adaptive warmth" and moisture wicking performance for high-intensity sports such as running, cycling, rugby, football, hockey and netball.
Both products, like the Coldskin Layer and Iceweave Baselayer designed for summer, are made to help people keep moving for the sake of their physical and mental health, whatever the weather.
O'Driscoll retired from sport in 2014 after winning 133 caps for Ireland and eight for the Lions, but has since established himself as a leading broadcast analyst and pundit, as well as building a business portfolio with select brands.
Former Leinster rugby player Brian O'Driscoll said:
"I'm excited to join the ZeroFit team and help more people embrace an active lifestyle by having clothing that makes working out all year round even more appealing.
The reality is, a freezing cold December morning can make you less motivated to put on your trainers and start a 5K run or 5 mile hike. Similarly, the heat can make you give in during summer and stop your planned workout. But ZEROFIT tackles this problem by offering a collection of products that remove the barriers to exercise.
I first came across ZEROFIT at the beginning of 2022, especially during the cold season, and after being kindly sent several products to try out, I was blown away by the performance of their base layers.
In the fall, I had the opportunity to become the brand's first ambassador, but after meeting the team and hearing their vision and plans, I really wanted to get more involved.
"Zerofit's appeal is that it caters to a broad market that needs a premium base layer. Whatever your passion, there's a base layer for you. And because our products are so versatile, they're perfect for everyday activities like taking the kids to school or walking the dog."
- Brian O'Driscoll
Michael Morton, Managing Director of ZEROFIT Europe, said: