ZEROFIT2025.05.01

Charlie Boorman appointed official ZEROFIT ambassador!

The ultimate base layer chosen by adventure riders from the “Long Way” series.

1. Background to the appointment

ZEROFIT, a functional innerwear brand supported by riders worldwide, has welcomed adventure rider and broadcaster Charlie Boorman as its new official ambassador. His experience, having ridden in harsh environments for over 30 years, combined with ZEROFIT's "King of Baselayer®" technology will open up new possibilities for riding.

2. Who is Charley Boorman?

Nationality: British
Representative works:
- Long Way Round (2004)
- Long Way Down (2007)
- Long Way Up (2020)
Special feature: He travels the globe with actor Ewan McGregor, and continues to convey the "reality of adventure" by making use of both cutting-edge technology and vintage bikes.

Boorman commented, "The moment I put ZEROFIT on for the first time, I knew it was the base layer I'd been looking for. Whether it was the frigid cold of the Himalayas or the scorching heat of the Atacama Desert, the feeling of my body adapting to the environment just by putting it on—I can't wait to be without it on my future travels."

3. Boorman's ZEROFIT collection

product	season	Main features	Boorman's evaluation
Heat Love	Midwinter	Approximately 5 times the heat retention of regular innerwear	It keeps your core warm even in sub-zero temperatures. It's surprisingly warm despite being thin.
Heat Love Move	spring and autumn	Heat-generating x sweat-absorbing and quick-drying	It stays comfortable and doesn't get stuffy even at high altitudes where there are large temperature differences.
Ice Mesh	midsummer	Cool to the touch and highly breathable mesh	Stay cool and sweat-wicking with the mesh back for post-race comfort.
Iceweave	spring summer autumn	Lightweight and quick-drying	Sweat evaporates and you stay dry. You don't have to change clothes as often on long trips.

4. Future Initiatives as Ambassador

Feedback for product development
We jointly develop new materials and structures based on data obtained from extreme environment touring trips around the world.
Live demos at global events
Boorman will be showcasing the product at the London MCN Show and other events.
Special content distribution
"Special content" will be released sequentially on YouTube and social media.

5. Summary - Innerwear that changes the quality of your adventure

Charley Boorman's choice of ZEROFIT base layers takes rider safety and comfort to new levels.

6. ZEROFIT BIKE HUB

We introduce ZEROFIT's proud base layers for bikes, from "HEAT LAB" with its strongest heat retention to "ICE MESH" with its highly breathable mesh that creates an instant cooling sensation.