Bikeshoppen, one of the largest Scandinavian motorcycle manufacturers, and ZEROFIT have announced a multi-year distribution agreement!
ZEROFIT - The World's Warmest Baselayer® - has signed a multi-year distribution agreement with Bikeshoppen, one of the largest motorcycle manufacturers in the Nordic countries, and will be available to motorcyclists across the Nordic countries from March 1, 2023.
Headquartered in Denmark, Bikeshoppen was founded in 1989 as a traditional motorcycle dealership and has grown and evolved into a powerful company thanks to its pioneering vision of selling parts online. The brand also owns BoosterPlug, which has sold over 90,000 units since its founding in 2009.
Michael Morton, Managing Director of ZEROFIT Europe, said:
"We are thrilled that motorcyclists across Scandinavia will be able to purchase ZEROFIT products at a trusted, established retailer like Bikeshoppen and hope that our base layers and accessories will transform their riding experience all year round. And as the base layer season is particularly long in Bikeshoppen's regions, customers will get excellent value for money by purchasing ZEROFIT products all year round. We are thrilled to add Scandinavia to our territory, adding to our existing relationships in North America, Australia, South Africa and Germany."
- Michael Morton
Jens Lyck, Director of Bikeshoppen, said:
"We are dedicated to providing our customers with high-quality products and solutions and are extremely honored to add the ZEROFIT brand to our business portfolio. With their advanced technology and high-quality materials, ZEROFIT products are perfectly suited to the Scandinavian outdoor market with its diverse and some harsh climates. We are confident that Scandinavian customers will love ZEROFIT products and we are very excited to see ZEROFIT take its clearly deserved position in our market."
- Jens Lyck
Heatrub Ultimate Base Layers have been independently tested to be five times warmer than standard products and have received rave reviews from multiple cycling magazines and websites in the UK, US and Australia .
ZEROFIT Heatrub Move
Bikeshoppen will also be carrying the ZEROFIT Heatrub Move base layer, which has been independently tested and proven to be twice as warm as standard competitors, making it the perfect complement to the Heatrub Ultimate base layer when the temperatures rise a little.
The ZEROFIT Heatrub Move base layer features a 45% polypropylene interior and a hollow polyester shell that works in conjunction with your body's temperature regulation so you won't overheat even if conditions worsen as your ride progresses. This construction means that sweat from your skin is quickly evaporated from the surface of the garment by the hollow polyester design and "LABO" fabric, so you won't have to experience the discomfort of cold sweat on your body.